About

Creative Leader

Concept-driven Creative Leader with 10+ years of experience translating marketing strategy into insight-driven, integrated creative across digital, social, video, email, web, print, photography, paid media, and experiential channels.

Proven ability to lead end-to-end campaign development from concept through execution, guiding cross-functional teams to deliver cohesive, full-funnel brand experiences that drive business results. Experienced in leading creative strategy across B2B and B2C environments, partnering with marketing, brand, media, analytics, and agency teams to develop scalable systems, performance-driven creative, and elevated storytelling.

Currently leading concept development and creative direction for multiple national brands while mentoring designers, improving creative operations, and strengthening cross-functional collaboration.

My career has led me through diverse industries such as mobility, energy utility, sports entertainment, medical, tech, retail, equestrian, machinery, and health and wellness.

I've worn various hats, including lead roles in graphic design management, social media management, and print production management. As well as graphic designer, production artist, freelancer and photographer.

Creative Direction • Integrated Campaign Development • Concept Strategy • Art Direction • Brand Development • Omni-channel Creative Leadership • Digital-First Creative Execution • Full-Funnel Marketing Strategy • Performance Creative Optimization • Stakeholder & Executive Communication • Team Leadership & Mentorship • Creative Operations & Workflow Optimization • Agency & Vendor Management • Go-to-Market Alignment • Data-Informed Creative Strategy • Production Oversight